Model Behaviour

Good luck to anyone who is running the Paris Marathon this weekend (Sunday 11 April). I’ve always thought that women look at their best when doing exercise – the natural glow of skin, sense of determination and bright eyes that come with pushing yourself physically, and it would seem ASICS share my view. ASICS will be at the Paris Marathon scouting for the new face of its new women’s running line AYAMi.

And they won’t be hunting before the race starts, so any non runners thinking they can nip down and look lithe and beautiful in Lycra and scoop the role, think again. ASICS will be on the 12k mark, papping women with ‘raw emotions, an air of purpose and stamina’. Now that’s a proper face for a sports brand. You need to sign up prior to the event so that they know who to look out for, so any interested ladies should pop down to the AYAMi stand at the ASICS expo in Paris either tomorrow (10 April) or on the morning of the race. On your marks, get set, go!


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