US store Target and Liberty’s of London have teamed up to create a rather delicious array of homewares and fashion. From cake stands to flip flops, via gardening tools and teapots all items have been polished off with an explosion of Liberty’s heritage floral prints. These prints have become synonymous with pretty, feminine Englishness. Kate Moss utilised them in her 2009 collection for Topshop (her poppy print tulip dress is pictured) and they’ve been immortalised in Nike’s Liberty Dunks, and Hermes’ beautiful and breezy silk scarves last year so it’s hardly unusual that Liberty for Target would return to the archives and plant petals all over their latest collection.
While bone china adorned with forget-me-nots is hardly new – Liberty’s iconic prints were first used as part of the Art Noveau movement in the late 19 Century – the reality is, overused or not, us Brits love the quintessential Englishness they encapsulate and I guess that American’s enjoy the touch of British class they lend. While Daisy couldn’t help but coo over the Egyptian cotton underwear, unsurprisingly for a lover of wheels, it was actually the collections’ bicycle that was the real head turner.
This sturdy single speed cruiser called ‘Martha Grace’ comes in one of two prints ‘Darnley Paisley’ which is pictured right and ‘Garla’ florals which is pictured above. The tan grips and saddle compliment the paisley and the chain guard will ensure precious threads remain oil free. Natty mud guards should protect against spray from April showers. With a 26inch frame it should be a comfortable ride for anyone between 5ft 1 and about 5ft 8 with a little bit of saddle adjusting.
Being a single speed you can’t vary the gears which can make it less versatile for hills as it can be less efficient going up, and going down you can’t increase cadence. But let’s face it, london isn’t very hilly and this is a bike that is made for Liberty’s of London – the clue is in the title. If you do come across a hill on it, the extra muscle power to get up is good for you and on the way down – just free wheel! I can imagine spinning through Columbia Road on this bike, not racing the London to Paris charity ride. It’s for cruising, as the name suggests, I only wish it had a basket. It’s available in store now along with select pieces from the wider Liberty for Target collection. Priced at £175.